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Consumers Say Traditional Media Best For Reaching Them
Earlier this week, Adobe in partnership with Edelman Berland released a report entitled Click Here: The State of Online Advertising, which revealed that traditional marketing is more effective than...
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The Icarus Deception: Why Make Art? New from Seth Godin
This morning there was a loud, I mean a *very* loud, thump outside the office door. Immediately, following said thump, the doorbell rang and the mailman’s voice could be heard or was it him trying to...
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When Traditional Media Goes Digital
If you can’t beat em’…. join em’! So says the Yellow Pages. A few weeks ago we wrote about how most consumers say that the best way to reach them is through traditional media followed by a handful of...
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What is the Second Screen and Who is Watching it?
85% of tablet owners say they watch TV with their tablets If you own a tablet or a smartphone and like to watch TV while on it, you are not alone according to the latest study by BI Intelligence. Often...
View ArticleAre Online Ads Following You?
Advertising on mobile phones is starting to take off in a major way and all of the players in the mobile space are racing to follow you home? Follow me home? Huh? Have you ever done a search for an...
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TV Streamers: We’ll Watch When We Want To
Convenience counts more as a reason to watch than content availability A new survey from M-Go of those that stream media has found that the new TV shows (defined as still on the air) are the most...
View ArticleUsing TV Advertising For Local Small and Medium Sized Businesses Marketing
Digital Strategies Open Local SMB TV Options In the old days of TV advertising, businesses bought a simple 30 seconds of air time. In the digital age, though, that ad money can go farther while...
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